A fan’s loyalty has to be earned, and fans expect you to relate in an honest and engaging manner. We provide creative and strategic solutions for brands and sports properties.

You’re the best at what you do, which works out — because so are we.

Varsity Partners creates solutions that instill a sense of pride for fans and brands alike. Our approach and processes are purposefully designed to rally around and work side by side with your team — which means our partners will be involved from the initial strategic session until the final design detail is set in place.

Although Jay Bilas is primarily known for his ESPN broadcasting skills, every summer he puts on the Jay Bilas Skills Camp, an old-school basketball program that stresses the importance of dedication and fundamental skill development for potential Division I and Division II players. The camp needed a new brand to represent the fresh, tough, and sharp approach to the game while embodying the energy of the program.

We defined an overall brand direction and designed an identity that would serve as the foundation moving forward. To uphold consistency, we provided brand support through the management and creation of all merchandise, event activation and various marketing channels for the past three seasons.

  • Jay1

    05.1 — Primary identity for the Jay Bilas Skills Camp

  • Jay2

    05.2 — Identity elements for the Jay Bilas Skills Camp

  • Jay3

    05.3 — Merchandise design for players, coaches and staff

  • Jay4

    05.4 — Jersey design for players

  • Jay5

    05.5 — The Jay Bilas Skills Camp brand in action

  • Jay6

    05.6 — The Jay Bilas Skills Camp brand in action

  • Jay7

    05.7 — The Jay Bilas Skills Camp brand in action

  • Jay8

    05.8 — The Jay Bilas Skills Camp brand in action