A fan’s loyalty has to be earned, and fans expect you to relate in an honest and engaging manner. We provide creative and strategic solutions for brands and sports properties.
At the core of any organization is a consistent, cohesive and unifying brand. New or old, established or evolving — a brand will grow with the fan, and we explore all opportunities for its overall strategy, valuation, design and management.
We explore fan behavior, interactions, sentiment and trends to build relevant fan engagement through the elevation of logistical, technological and brand experiences in physical and digital spaces.
Each brand partnership has an innate emotional value that translates to economic value. We identify opportunities and provide strategy and creative ideation to strengthen the relationship with the fan.
You’re the best at what you do, which works out — because so are we.
Varsity Partners creates solutions that instill a sense of pride for fans and brands alike. Our approach and processes are purposefully designed to rally around and work side by side with your team — which means our partners will be involved from the initial strategic session until the final design detail is set in place.
Although Jay Bilas is primarily known for his ESPN broadcasting skills, every summer he puts on the Jay Bilas Skills Camp, an old-school basketball program that stresses the importance of dedication and fundamental skill development for potential Division I and Division II players. The camp needed a new brand to represent the fresh, tough, and sharp approach to the game while embodying the energy of the program.
We defined an overall brand direction and designed an identity that would serve as the foundation moving forward. To uphold consistency, we provided brand support through the management and creation of all merchandise, event activation and various marketing channels for the past three seasons.
05.1 — Primary identity for the Jay Bilas Skills Camp
05.2 — Identity elements for the Jay Bilas Skills Camp
05.3 — Merchandise design for players, coaches and staff
05.4 — Jersey design for players
05.5 — The Jay Bilas Skills Camp brand in action
05.6 — The Jay Bilas Skills Camp brand in action
05.7 — The Jay Bilas Skills Camp brand in action
05.8 — The Jay Bilas Skills Camp brand in action