A fan’s loyalty has to be earned, and fans expect you to relate in an honest and engaging manner. We provide creative and strategic solutions for brands and sports properties.

You’re the best at what you do, which works out — because so are we.

Varsity Partners creates solutions that instill a sense of pride for fans and brands alike. Our approach and processes are purposefully designed to rally around and work side by side with your team — which means our partners will be involved from the initial strategic session until the final design detail is set in place.

With an established brand of his own, Guy Fieri needs no introduction. However, he did did need a new website and brands developed for a variety of restaurants that exemplified his flavor. The identity systems we created for their QSR style restaurants are consistent, but unique to each of the offerings. This system is purposefully designed to be modular, allowing for flexible implemention anywhere from a concession stand in a stadium to a walk-up restaurant on a cruise ship. In addition, we also developed a brand and identity system for his flagship restaurant in Louisville, KY that inspired the overall experience of the restaurant environment. Here's to servin' up flavor.

  • Guy1

    03.1 — Extended Guy Fieri "bottle cap" brands for the various QSR locations

  • Guy2

    03.2 — Detail / Guy's Burger Joint brand application

  • Guy3

    03.3 — Detail / Guy's Burger Joint brand application

  • Guy4

    03.4 — Primary identity for Guy Fieri's Smokehouse

  • Guy5

    03.5 — Guy Fieri's Smokehouse apparel application

  • Guy6

    03.6 — GuyFieri.com digital design

  • Guy7

    03.7 — GuyFieri.com digital design

  • Guy8

    03.8 — GuyFieri.com digital design