A fan’s loyalty has to be earned, and fans expect you to relate in an honest and engaging manner. We provide creative and strategic solutions for brands and sports properties.
At the core of any organization is a consistent, cohesive and unifying brand. New or old, established or evolving — a brand will grow with the fan, and we explore all opportunities for its overall strategy, valuation, design and management.
We explore fan behavior, interactions, sentiment and trends to build relevant fan engagement through the elevation of logistical, technological and brand experiences in physical and digital spaces.
Each brand partnership has an innate emotional value that translates to economic value. We identify opportunities and provide strategy and creative ideation to strengthen the relationship with the fan.
You’re the best at what you do, which works out — because so are we.
Varsity Partners creates solutions that instill a sense of pride for fans and brands alike. Our approach and processes are purposefully designed to rally around and work side by side with your team — which means our partners will be involved from the initial strategic session until the final design detail is set in place.
With an established brand of his own, Guy Fieri needs no introduction. However, he did did need a new website and brands developed for a variety of restaurants that exemplified his flavor. The identity systems we created for their QSR style restaurants are consistent, but unique to each of the offerings. This system is purposefully designed to be modular, allowing for flexible implemention anywhere from a concession stand in a stadium to a walk-up restaurant on a cruise ship. In addition, we also developed a brand and identity system for his flagship restaurant in Louisville, KY that inspired the overall experience of the restaurant environment. Here's to servin' up flavor.
03.1 — Extended Guy Fieri "bottle cap" brands for the various QSR locations
03.2 — Detail / Guy's Burger Joint brand application
03.3 — Detail / Guy's Burger Joint brand application
03.4 — Primary identity for Guy Fieri's Smokehouse
03.5 — Guy Fieri's Smokehouse apparel application
03.6 — GuyFieri.com digital design
03.7 — GuyFieri.com digital design
03.8 — GuyFieri.com digital design