A fan’s loyalty has to be earned, and fans expect you to relate in an honest and engaging manner. We provide creative and strategic solutions for brands and sports properties.
At the core of any organization is a consistent, cohesive and unifying brand. New or old, established or evolving — a brand will grow with the fan, and we explore all opportunities for its overall strategy, valuation, design and management.
We explore fan behavior, interactions, sentiment and trends to build relevant fan engagement through the elevation of logistical, technological and brand experiences in physical and digital spaces.
Each brand partnership has an innate emotional value that translates to economic value. We identify opportunities and provide strategy and creative ideation to strengthen the relationship with the fan.
You’re the best at what you do, which works out — because so are we.
Varsity Partners creates solutions that instill a sense of pride for fans and brands alike. Our approach and processes are purposefully designed to rally around and work side by side with your team — which means our partners will be involved from the initial strategic session until the final design detail is set in place.
When you step foot between the hedges, you can feel the spirit that surrounds Georgia football. Our goal was to build on this energy to maximize and elevate the overall Sanford Stadium experience.
Working closely with the UGA athletics leadership team, we assessed the current fan experience of Sanford Stadium, identifying opportunities for improvement and relevant solutions ranging from updated branded environments to technology ideation to alleviate logistical challenges. Our research and analysis culminated in an optimal fan experience mission statement to guide decisions and direction for UGA football going forward.
With our mission statement to lead us, we created an environmental brand masterplan that showcased the storied history of Georgia football. Creative executions of this plan included hand-painted historical visual and verbal brand elements, player pillars from every decade and a unique way to highlight every SEC and National Championship.
01.1 — Overall concourse execution based on design masterplan
01.2 — Detail / Hand-painted historic brand application
01.3 — Detail / Historical reference to famous Larry Munson radio call
01.4 — Detail / Concession icon designs
01.5 — Design Elements for Player Pillars. Pillars are arranged by decades, from 1892 to the 2010's.
01.6 — Detail / Player Pillar
01.7 — Detail / Player Pillar
01.8 — Step and repeat ramp banner design
01.9 — Detail / Historical reference to famous Larry Munson radio call
01.10 — Overall concourse execution based on design masterplan
01.11 — Detail / Historical reference to famous Larry Munson radio call
01.12 — Detail / One of thirteen legacy markers to commemorate SEC and National Championships