A fan’s loyalty has to be earned, and fans expect you to relate in an honest and engaging manner. That’s where we come in. As seasoned veterans in the brand game — we provide strategy, planning and creative solutions to strengthen the relationship between the brand and the fan.


At the core of any experience is a consistent, cohesive and unifying brand. New or old, established or evolving — a brand will grow with the fan, and we explore all opportunities for its overall design, strategy and management.


In partnership with your team, we assess, identify and create opportunities to elevate the logistical, technological or brand experience in both physical and digital spaces. From research and insights to design execution — we build cultural, brand and emotional relevance through unique experiences.

You’re the best at what you do, which works out — because so are we.

Pearson Cunningham, Nick Irwin and Tim Rebich have worked on, bickered about and successfully created solutions that instill a sense of pride for fans and brands alike. Our approach and processes are purposefully designed to rally around and work side by side with your team — which means our partners will be involved from the initial strategic session until the final design detail is set in place.

When you step foot between the hedges, you can feel the spirit that surrounds Georgia football. Our goal was to build on this energy to maximize and elevate the overall Sanford Stadium experience.

Working closely with the UGA athletics leadership team, we assessed the current fan experience of Sanford Stadium, identifying opportunities for improvement and relevant solutions ranging from updated branded environments to technology ideation to alleviate logistical challenges. Our research and analysis culminated in an optimal fan experience mission statement to guide decisions and direction for UGA football going forward.

With our mission statement to lead us, we created an environmental brand masterplan that showcased the storied history of Georgia football. Creative executions of this plan included hand-painted historical visual and verbal brand elements, player pillars from every decade and a unique way to highlight every SEC and National Championship.

  • UGA1

    01.1 — Overall concourse execution based on design masterplan

  • UGA2

    01.2 — Detail / Hand-painted historic brand application

  • UGA3

    01.3 — Detail / Historical reference to famous Larry Munson radio call

  • UGA4

    01.4 — Detail / Concession icon designs

  • UGA5

    01.5 — Design Elements for Player Pillars. Pillars are arranged by decades, from 1892 to the 2010's.

  • UGA6

    01.6 — Detail / Player Pillar

  • UGA7

    01.7 — Detail / Player Pillar

  • UGA8

    01.8 — Step and repeat ramp banner design

  • UGA9

    01.9 — Detail / Historical reference to famous Larry Munson radio call

  • UGA10

    01.10 — Overall concourse execution based on design masterplan

  • UGA11

    01.11 — Detail / Historical reference to famous Larry Munson radio call

  • UGA12

    01.12 — Detail / One of thirteen legacy markers to commemorate SEC and National Championships