A fan’s loyalty has to be earned, and fans expect you to relate in an honest and engaging manner. We provide creative and strategic solutions for brands and sports properties.
At the core of any organization is a consistent, cohesive and unifying brand. New or old, established or evolving — a brand will grow with the fan, and we explore all opportunities for its overall strategy, valuation, design and management.
We explore fan behavior, interactions, sentiment and trends to build relevant fan engagement through the elevation of logistical, technological and brand experiences in physical and digital spaces.
Each brand partnership has an innate emotional value that translates to economic value. We identify opportunities and provide strategy and creative ideation to strengthen the relationship with the fan.
You’re the best at what you do, which works out — because so are we.
Varsity Partners creates solutions that instill a sense of pride for fans and brands alike. Our approach and processes are purposefully designed to rally around and work side by side with your team — which means our partners will be involved from the initial strategic session until the final design detail is set in place.
Carnival Cruise Line is known for their variety of fun experiences on-ship. We partnered with them to create a consistent brand experience that was uniquely Carnival for each of their on-ship restaurants and attractions.
From Guy Fieri's on-ship restaurants to their Red Frog brewery (yes, also on-ship), all the way down to their water slides, we defined a visual roadmap and created all supporting brand elements. All strategy and design is consistent with the overall Carnival brand, yet still allows for each experience to showcase its own personality. Our partnership created a guest experience that embodies the spirit of adventure and fun, the center of the Carnival Cruise Line brand.
02.1 — Overview shot of ship experiences
02.2 — Detail / Identity and signage for Red Frog Rum Bar
02.3 — Detail / Tap handle and identity design for Thirsty Frog beer extensions
02.4 — Applied identity for the Skyride attraction on ship
02.5 — Applied identity for the Skyride attraction on ship
02.6 — Guy’s Pig & Anchor identity and environmental design
02.7 — Detail / Pig & Anchor Menu board design
02.8 — Detail / Pig & Anchor Menu board design
02.9 — Applied identity for the Havana Bar
02.10 — Applied identity for the Sky Box Sports Bar
02.11 — Applied identity for the Twister waterslide
02.12 — Applied identity for the Drainpipe and Twister waterslides