A fan’s loyalty has to be earned, and fans expect you to relate in an honest and engaging manner. That’s where we come in. As seasoned veterans in the brand game — we provide strategy, planning and creative solutions to strengthen the relationship between the brand and the fan.

Brand

At the core of any experience is a consistent, cohesive and unifying brand. New or old, established or evolving — a brand will grow with the fan, and we explore all opportunities for its overall design, strategy and management.

Experience

In partnership with your team, we assess, identify and create opportunities to elevate the logistical, technological or brand experience in both physical and digital spaces. From research and insights to design execution — we build cultural, brand and emotional relevance through unique experiences.

You’re the best at what you do, which works out — because so are we.

Pearson Cunningham, Nick Irwin and Tim Rebich have worked on, bickered about and successfully created solutions that instill a sense of pride for fans and brands alike. Our approach and processes are purposefully designed to rally around and work side by side with your team — which means our partners will be involved from the initial strategic session until the final design detail is set in place.

Carnival Cruise Line is known for their variety of fun experiences on-ship. We partnered with them to create a consistent brand experience that was uniquely Carnival for each of their on-ship restaurants and attractions.

From Guy Fieri's on-ship restaurants to their Red Frog brewery (yes, also on-ship), all the way down to their water slides, we defined a visual roadmap and created all supporting brand elements. All strategy and design is consistent with the overall Carnival brand, yet still allows for each experience to showcase its own personality. Our partnership created a guest experience that embodies the spirit of adventure and fun, the center of the Carnival Cruise Line brand.

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    02.1 — Overview shot of ship experiences

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    02.2 — Detail / Identity and signage for Red Frog Rum Bar

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    02.3 — Detail / Tap handle and identity design for Thirsty Frog beer extensions

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    02.4 — Applied identity for the Skyride attraction on ship

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    02.5 — Applied identity for the Skyride attraction on ship

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    02.6 — Guy’s Pig & Anchor identity and environmental design

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    02.7 — Detail / Pig & Anchor Menu board design

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    02.8 — Detail / Pig & Anchor Menu board design

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    02.9 — Applied identity for the Havana Bar

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    02.10 — Applied identity for the Sky Box Sports Bar

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    02.11 — Applied identity for the Twister waterslide

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    02.12 — Applied identity for the Drainpipe and Twister waterslides