A fan’s loyalty has to be earned, and fans expect you to relate in an honest and engaging manner. That’s where we come in. As seasoned veterans in the brand game — we provide strategy, planning and creative solutions to strengthen the relationship between the brand and the fan.


At the core of any experience is a consistent, cohesive and unifying brand. New or old, established or evolving — a brand will grow with the fan, and we explore all opportunities for its overall design, strategy and management.


In partnership with your team, we assess, identify and create opportunities to elevate the logistical, technological or brand experience in both physical and digital spaces. From research and insights to design execution — we build cultural, brand and emotional relevance through unique experiences.

You’re the best at what you do, which works out — because so are we.

Pearson Cunningham, Nick Irwin and Tim Rebich have worked on, bickered about and successfully created solutions that instill a sense of pride for fans and brands alike. Our approach and processes are purposefully designed to rally around and work side by side with your team — which means our partners will be involved from the initial strategic session until the final design detail is set in place.

24 Foundation started with just one man and has evolved into a national organization that aids the revolution of cancer navigation and survivorship. Formerly known as 24 Hours of Booty, the visual and verbal brand needed to evolve with the direction of the foundation. We created an identity system that would pay homage to both their legacy and history while emulating their mission moving forward.

The identity system consisted of multiple event brand elements and a typeface designed specifically for the foundation we aptly named "Mile One". Our brand management efforts created consistent brand application across all community initiatives, marketing and merchandise leading up to the main event. To date - 24 Foundation has raised more than $18.7 million to support their mission.

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    04.1 — Primary identity for the 24 Foundation

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    04.2 — Typeface design for 24 Foundation

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    04.3 — Informational design for specific 24 Foundation events

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    04.4 — 24 Foundation cycling jersey design

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    04.5 — Illustrated collateral for event awareness

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    04.6 — Applied 24 Foundation branding

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    04.7 — Applied 24 Foundation branding

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    04.8 — Event truss design to mark beginning and end of the race

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    04.9 — 24 Foundation brand in action

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    04.10 — Event truss on event day/night